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We admit, the specialized language in the tire world can be cumbersome and confusing. To take angst out of the customer-tire specialist conversation, here are some words and phrases you may encounter during the tire-buying process, from aquaplaning to zero offset. Air Pressure: The force exerted by air within a tire, shown most commonly in pounds per square inch (PSI) or kilopascals (KPs).Alignment: Adjusting a vehicle’s wheels, steering and suspension parts to achieve the most efficie …